Everything we do at High Noon Product comes from one calling: to help lead this generation to the eighth seal, a higher state of connection with God, with each other, and with who we're each meant to be. On the product side, that means building things that measurably help people raise their vibration and live healthier, safer, more creative, and more connected lives. On the people side, it means leading teams so that each person's daily work lines up with their identity and their calling. We call that framework Identity to Impact.

The calling behind the company

In an earlier post, Faith & Work, I shared the dream that has guided my life for more than a decade. I was kneeling in a cobblestone courtyard around a fountain, surrounded by a congregation, when a cloud filled with the glory of God descended and a voice declared that all within its sound were called and chosen to lead this generation to the eighth seal.

In my faith, being called and chosen is what we mean by a calling and election. It is not a title or a finish line. It is an invitation that has to be understood, accepted, and then lived out every day. I have spent the years since that dream working to comprehend it, and then to build my life and my business around it.

That second part is what this post is about.

What the eighth seal means to me

Scripture speaks of seven seals. I had never heard of an eighth until that dream, and I found very little written about it. Understanding came slowly, line upon line, through study, prayer, and experiences I can only describe as transcendent.

The way I understand it today, the eighth seal is the point of connection above and beyond the physical self, a doorway to the source of everything. People have given that source many names: the Father, God, the Lord, the unified field. Eastern traditions point toward something like it with nirvana. The names differ, and I don't think they are all identical, but I believe they point toward the same light.

Leading a generation there is a moonshot. No single person, company, or product gets anyone there. What we can do is build the conditions that help people rise, one person, one team, and one product at a time.

Products that raise the vibration

High Noon Product is a product company at heart. Our job is to take ideas and turn them into real products and services that create real outcomes. The question behind every engagement is simple: does this help people live at a higher level?

That covers a wide range of work. It might be a health product that helps someone feel strong in their body again, or a platform that makes a community safer. It might be a tool that frees a creator to make more of their best work, or a service that brings people back into real connection with each other. What they share is that the outcome leaves people more whole, more at peace, and more awake to who they are.

We are practical about this. A product that raises the vibration still has to find a market, earn revenue, and hold up in a roadmap review. I believe deeply in free enterprise as a force for good, and good intentions don't excuse bad products. The calling sets the direction, and disciplined product work gets us there.

People who know why they're there

Here is what I learned inside some excellent technology companies. You cannot build products that lift people up with teams that are running on empty. The people side of product leadership matters as much as the roadmap.

So we lead people with the same framework I have lived out personally. We call it Identity to Impact, and it runs in seven stages:

  1. Identity: who you are at your best, beyond your title.
  2. Calling: the work you feel genuinely drawn to do.
  3. Mandate: the trust of the people around you to do it.
  4. Mission: the outcome the team commits to together.
  5. Objectives: the priorities that move that mission forward now.
  6. Key Results: the data that tells the truth about progress.
  7. Improve: measure, learn, re-align, and start again.

If the first three stages sound familiar, they should. They are calling and election translated into the language of work. A calling is something you feel inside. An election, or mandate, is when the people around you recognize that calling and trust you to act on it. When both are present, people feel chosen and free at the same time, and that is when they do their best work. It's also when they most often reach the flow state, when the work seems to come through you rather than from you.

The last four stages will look familiar to anyone who has run agile teams or set OKRs. The difference is the foundation underneath them. Objectives built on top of identity and calling hold up. Objectives with nothing underneath them turn a good job into just a job. You can see the full framework on our Mission & Principles page.

Why I don't keep this separate

I've written before about Dr. Clayton Christensen's conviction that we shouldn't wall off our faith from the place where we spend most of our waking hours. I agree with him, and this post is me practicing it.

It's worth being clear about what that looks like in practice. Nobody who works with High Noon has to share my beliefs. Nobody on a client team will be preached at. I believe the principles behind Identity to Impact are universal, true for anyone of any background, and I have watched them work with people who would describe the source of their calling very differently than I do. What they get is a product leader who takes them seriously as whole people and believes their work can matter far beyond the quarter.

High noon is the hour of full light, when the sun is at its highest and shadows are at their shortest. I believe this generation can live in that light. Our part is to build the products, and lead the people, that help get us there.

Frequently Asked Questions

What is the eighth seal?

It's a phrase from the revelatory dream that shaped High Noon Product's founding. Trevor Spencer understands it as a higher state of connection beyond the physical self, with the divine source that different traditions call God, the Father, or the unified field. Leading this generation toward it is the long-term vision behind the company.

What does "calling and election" mean in a business context?

In Trevor's faith, calling and election describe being called by God and then chosen, or confirmed, in that calling. In High Noon's Identity to Impact framework, they become Calling (the work you feel drawn to do) and Mandate (the trust of the people around you to do it).

Do clients need to share High Noon Product's faith?

No. The principles grew out of Trevor's faith, and he's open about that, but High Noon practices them as universal principles. Every client and team member is treated as a whole person, whatever their beliefs.

What does it mean to build products that raise people's vibration?

It means building products and services whose outcomes leave people healthier, safer, more creative, or more connected. The products still have to meet the same market and business standards as any other product.

If you're building something meant to lift people up, and you want a product leader who will treat your team the same way, let's talk.